Privacy Policy

Last updated: July 1, 2024

At Acumen Agency, we take your privacy very seriously. We are committed to protecting your personal information in connection with our websites, applications, services, and communications. Please read this Privacy Policy carefully, as it contains important information about how and why we collect, store, use, share, and otherwise “process” your “Personal Information” (as defined below). It also explains your rights in relation to your Personal Information and how to contact us if you have questions or concerns.

For information about the terms upon which we do business, please also read our Terms of Use.

Table of Contents and Summary

Key Terms

Relevant definitions used throughout this Privacy Policy can be found here.

Personal Information We Collect About You

The Personal Information we process about you depends on how you interact with our services but can include (1) information you provide to us directly and (2) information we collect through automated data collection or tracking technologies. Additionally, third parties may use automated data collection or tracking technologies within our services to collect information about you. More information can be found here.

How and Why We Use Your Personal Information

We use your Personal Information to understand how you use our services, to provide our services to you, maintain records of our interactions with you, respond to your inquiries, notify you of changes to our services, serve advertisements to you on our services or for marketing purposes, and allow you to participate in any interactive features of our services. We may also use your Personal Information to enforce our legal rights and inform our business strategy. More detailed information can be found here.

Do Not Track

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit, including our services. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit [allaboutdnt.com](http://www.allaboutdnt.com).

Who We Share Your Personal Information With

We may share your Personal Information within Acumen Agency, with our third-party service providers and professional partners, with parties with whom we enter into a corporate transaction, law enforcement agencies, courts, or regulatory bodies (to comply with legal obligations), or otherwise with your consent. More information can be found here.

How Long Your Personal Information Will Be Kept

We retain your Personal Information for as long as is necessary to achieve the purposes for which it was collected. More information can be found here.

International Transfers

In the event that we transfer your Personal Information internationally, we take steps to ensure that such Personal Information is subject to safeguards in compliance with applicable data protection laws. More information can be found here.

Links to Third-Party Sites and Content

Where you access third-party sites or content via our services, it is important that you check the applicable third party’s privacy policy to understand how such third parties will handle your information. More information can be found here.

Supplemental U.S. Privacy Rights and Disclosures

If you are a consumer located in the United States, you may be entitled to additional information about our use of your Personal Information and you may have certain rights in connection with your Personal Information. More information can be found here.

Supplemental Information for Persons in the EEA and UK

If you are a consumer located in the European Economic Area (EEA) or the United Kingdom (UK), you may be entitled to additional information about our use of your Personal Information and you may have certain rights in connection with our processing of your Personal Information. Details of these rights and how to exercise them are set out here.

Keeping Your Personal Information Secure

We have put in place appropriate security measures to keep your Personal Information safe. More information can be found here.

Children Under the Age of 16

Use of our services is not intended for and not directed at children under 16 years of age. More information can be found here.

Changes to This Privacy Policy

This Privacy Policy is updated from time to time. More information can be found here.

How to Contact Us

You can contact us online, by post, or email. More information, including our contact details, can be found here.

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1. Key Terms

Throughout this Privacy Policy, we use the following key terms (defined below):

 Acumen Agency, we, us, our 

We are Acumen Agency, herein referred to as “Acumen Agency”, “we”, “us” or “our”.

Personal Information

Any information relating to an individual or household (as applicable), from which that individual can be identified (whether directly or indirectly).

You or Your

The individual to whom the Personal Information relates.

Services

This Privacy Policy applies to the Acumen Agency sites which directly link to this Privacy Policy (including all associated sub-domains) and related services offered therein. This Privacy Policy does not apply to those sites and services that do not display or link to this Privacy Policy, or that have their own privacy policies.

2. Personal Information We Collect About You

The Personal Information we process about you depends on how you interact with our services. For example:

Information You Provide to Us Directly:

- Any information submitted to us when you fill in a form or query field on any of our services, register to use any of our services, apply for a job, or subscribe to any of our services (including your name and email address, or certain demographic information (e.g., your age) as applicable).

- Information contained in any messages, emails, or other correspondence you have with us in the event that you contact us (including your contact details and the content of such communications).

- Information contained in and associated with anything you post to our services.

Information We Collect Through Automated Data Collection or Tracking Technologies

As you use our services, we may use automated data collection or tracking technologies to collect certain information about your equipment, browsing actions, and usage patterns, including:

- Details of your use of our services, including traffic data, referral data, location data, logs, and other communication data and the resources that you use (or information that you retrieve) on our websites and applications and any advertisement offerings or links to third-party websites accessed, acquired, or considered and related metrics.

- Information about your computer or other device and internet connection through which you access or interact with our services, including your IP address, operating system, device type, device ID, and browser type.

- Other electronic network activity information — such as browsing history, viewing history, search history, and information regarding interactions with our websites or services (as applicable).

If applicable, we also may use these technologies to collect information about your online activities over time and across third-party websites or other online services which you may use (e.g., behavioral tracking).

The information we collect automatically is generally statistical data, but we may maintain it or associate it with Personal Information that we (i) collect in other ways or (ii) receive from third parties that we work with. We use this information to improve our products and services (including our services), and to deliver better, more efficient, and more personalized services to our users over time.

The tracking technologies we use for this automated data collection may include:

- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer.

- Flash Cookies. Certain features of our services may use local stored objects (or “flash cookies”) to collect and store information about your preferences and navigation to, from, and on our services.

- Web Beacons. Portions of our services may contain small electronic files known as web beacons (sometimes also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited pages, track where they have been referred from, track and report conversions, and to generate other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Depending on the location from which you access our services, you may refuse to accept the use of these technologies by activating the appropriate settings on your browser, or (where applicable) by refusing to provide your consent to the use of these technologies when you access our services. Where you do not consent to the use of such technologies, please note that certain parts of our services may no longer be available or may not function as intended.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, available through our services are served or provided by third parties, including advertisers, ad networks and ad servers, content providers, and application providers. These third parties may also use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our services. The information these third parties collect may be associated or matched with certain of your Personal Information which they have already collected, or they may collect information in the future, including Personal Information about your online activities over time and across different websites and other online services. They may also use this information to provide you with interest-based (e.g., behavioral or retargeted) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used, during your session or over time. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Some of our services incorporate Google Analytics Advertising Features, including remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Platform integrations, and Google Analytics Demographic and Interest Reporting. For information about Google Analytics and currently available opt-outs, please [click here](https://tools.google.com